Silicone bracelets as a marketing tool

One of the most popular novelties these days is, without any doubt, a personalized silicone wristband. If you do not already have one, you have probably seen people wearing them in everyday life.  So, what is a story behind these wristbands? How can they be used for a business promotion in today’s competitive corporate world? Could they be an effective marketing tool? What are advantages of using these wristbands for business purposes?

The story about silicone wristbands begins with a multi-title cyclist Lance Armstrong who is a cancer survivor. He wanted to spread his message to people all around the country and wider, so he had his message printed on these silicone wristbands. These particular bracelets, known as Livestrong bracelets, are yellow, and they are used to promote cancer awareness. People who were buying them showed their support for the cause by wearing them, and revenues from sales went directly into research for a cancer cure. So, when a Livestrong bracelet gained its’ popularity, many companies across the globe have noticed advantages of silicone wristbands for the promotion of any kind.

Effective marketing strategy

Customized silicone wristbands represent an excellent marketing strategy. They can be used for numerous promotional activities such as trade fairs, fundraisings, raising awareness of any kind, for a promotion of any enterprise, and much more. The number of companies that are using these bracelets to promote their business is increasing. After all, silicone wristbands are an effective marketing tool no matter the cause. And, in addition, if there is a need to get some attention for the particular cause, and to raise awareness about something, a silicone bracelet can be also used as one of marketing strategies.

After the initial success of Livestrong wristbands, many organizations and companies across the globe have started to use silicone bracelets for promotional purposes. So, if you are a business owner, it would be a good idea to consider this marketing approach. Why spend a fortune on some not so effective marketing strategies, when you can invest a reasonable amount into silicone wristbands? And, there are many possibilities when it comes to their design, not to mention a wide variety of available colours. Also, there are three different types of silicone bracelet which differ in the way your message is imprinted on the bracelet. Therefore, there are various price ranges as well. As you can see, there are many choices in front of you, and the decision is all yours. It is up to you to opt for the combination that you consider the most attractive for drawing the attention of a wider audience. Not to mention, another advantage of these personalized silicone wristbands is the fact that if more individuals are wearing them, the bigger awareness about your company will be, thus chances for business success will significantly increase.

Maggie Allen
Born and raised in Sydney. I have a thing for simplicity.

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